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Posted on: November 1, 2018

Governor Murphy Announces Get Covered New Jersey to Promote Access to Health Coverage

Get Covered Social Image 2 will make it easier for residents to sign up for ACA enrollment.

Governor Phil Murphy has announced the launch of Get Covered New Jersey, a state public awareness campaign to promote the Affordable Care Act’s 2019 open enrollment period, which runs from Nov. 1 through Dec. 15.

Get Covered New Jersey is the first coordinated health coverage public awareness campaign conducted by the State of New Jersey since the implementation of the Affordable Care Act (ACA). The program will promote health coverage options available to residents through the Affordable Care Act Marketplace and off the Marketplace in the individual insurance market during Open Enrollment, as well as through the state’s NJFamilyCare program year-round.

The Get Covered New Jersey campaign, which will be led by the New Jersey Department of Banking and Insurance, builds on the policy actions taken by the state to defend the ACA and ensure that residents have access to health coverage and care. The Governor signed a law to continue a shared responsibility payment in the state, after its repeal at the federal level. The state law takes effect January 1, 2019, and requires residents to have health coverage or pay a penalty, called a Shared Responsibility Payment, unless they qualify for an exemption. The governor also signed a law to create a state reinsurance program. Combined, the two laws resulted in an average overall 9.3 percent reduction in rates in the individual market for 2019.

As part of the public awareness campaign, the state is launching a website,, which will serve as a portal for individuals seeking health coverage. The site will include information about plan options, as well as contact information for navigators and enrollment assisters who can help residents access coverage.

As part of the state’s work, the New Jersey Department of Human Services is also bolstering its continuous efforts to enroll people in NJ FamilyCare, including the Medicaid expansion created by the Affordable Care Act (ACA), by providing $375,000 in funding and support to five community organizations that served as ACA navigators. DHS has awarded each organization $75,000 to support enrollment efforts and DHS is providing the outreach materials. The Department of Human Services is providing training, materials and technical assistance to the organizations, which will provide application assistance and organize outreach events.

“New Jerseyans should have as much opportunity as possible to learn about affordable health coverage options and how coverage can benefit their families,” Human Services Commissioner Carole Johnson said. “This initiative will ensure that we reach out to as many people as we can and get them signed up for health coverage. A healthy New Jersey means a better New Jersey for everyone.”

The organizations being funded are the Center for Family Services, of Camden; The Family Resource Network, of Hamilton (Mercer County); The Oranges ACA Navigator Project, of Orange; Fulfill Monmouth & Ocean, of Neptune and Toms River; and the Urban League of Hudson County, of Jersey City.
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